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Sell an advertising agency
Sell an advertising agency: prepare a clear listing on company.ch with location, guide price, revenue and handover. Choose open, discreet or anonymous visibility while private seller data stays protected.
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Sell an advertising agency: client retainers, campaign and production margin, account-team continuity, media and supplier economics and creative rights
To sell an advertising agency, make client retainers, campaign and production margin, account-team continuity, media and supplier economics and creative rights verifiable and show what a buyer can continue after completion. The offer should connect commercial performance with the contracts, people, assets and permissions that produce it.
Show the transferable value of an advertising agency
Explain client retainers, campaign and production margin, account-team continuity, media and supplier economics and creative rights, the owner's current duties and the exact transaction perimeter. Historic results, current pipeline and forecasts should be separated so buyers can test what is recurring rather than relying on a headline turnover figure.
Prepare industry-specific records and evidence
Prepare revenue and margin by service, anonymised client and campaign schedules, contracts, work in progress, media and production pass-through, staff and freelancer terms, rights, pipeline and awards ownership. Mark ownership, term, notice, transfer restrictions and any consent required; financial data and operating records should cover comparable periods.
Qualify buyers for the operating requirements
Integrated agencies, creative groups and experienced successors may fit when they can retain account and production teams. Screen for the capabilities that protect continuity as well as available capital, and explain which skills can be transferred during an agreed induction. Do not publish client identities, unpublished campaigns, audience data, rates, media accounts, creative files and credentials. Use anonymised segments, ranges and aggregate performance to support initial evaluation, then open identifying information only for a justified review step.
Transfer work, relationships and access safely
Transfer campaigns with brief, approvals, budget, media, suppliers, assets, rights, deadlines, reporting and a new responsible account lead. Build a handover list for open work, responsible people, access, deadlines and introductions before the seller's availability reduces.
Related seller guidance for an advertising agency
Compare the broader category or return to the main seller page: sell a company and Media & communication.
Questions to resolve before selling an advertising agency
Which retainer and production margins remain after media and supplier pass-through?
Show several comparable periods and evidence for client retainers, campaign and production margin, account-team continuity, media and supplier economics and creative rights. Reconcile financial claims with revenue and margin by service, anonymised client and campaign schedules, contracts, work in progress, media and production pass-through, staff and freelancer terms, rights, pipeline and awards ownership and distinguish transferable performance from work or relationships that depend on the seller.
What client, campaign, creative-rights, freelancer and media records should I prepare?
A focused file should include revenue and margin by service, anonymised client and campaign schedules, contracts, work in progress, media and production pass-through, staff and freelancer terms, rights, pipeline and awards ownership. Explain gaps and exceptions before they affect valuation, warranties or the timetable.
How must I address major accounts tied to me or a departing creative lead?
Identify which parts of client retainers, campaign and production margin, account-team continuity, media and supplier economics and creative rights depend on the seller, individual employees, major customers, suppliers, premises or permissions. Quantify concentrations and explain which safeguards or transition steps can make the operation less dependent on them.
Who should assume active campaigns, approved budgets and supplier commitments at completion?
Transfer campaigns with brief, approvals, budget, media, suppliers, assets, rights, deadlines, reporting and a new responsible account lead. Test the transfer on real open work and record who owns every remaining exception after completion.