Which traffic and revenue sources remain stable without new campaigns?
Validate traffic by source, search visibility, revenue, conversion, content cost and maintenance. Separate temporary campaign peaks from durable direct or organic demand.
Are domain, content, code and monetisation rights fully transferable?
Confirm domain, content and code ownership, analytics access, licences, affiliate or advertiser agreements, privacy compliance, hosting and outstanding editorial obligations.
How exposed is the project to one search update or platform account?
Search-algorithm dependence, unlicensed content, founder-created material and non-transferable monetisation accounts can remove most of the expected value.
What access and publishing routines must be handed over?
Transfer the domain, code, content calendar, analytics, revenue accounts, hosting, editorial workflow and recovery credentials in a tested sequence.