What margin remains after returns, discounts, advertising and shipping?
Analyse gross margin by product and channel, returns, discounting, customer-acquisition cost, repeat purchases, stock turn and the share of demand generated through owned channels.
Are stock, domains, brand rights and marketplace accounts transferable?
Verify inventory valuation, supplier terms, domains, trademarks, content, software, advertising accounts, marketplace standing and whether customer data can lawfully pass to the buyer.
What happens if the main marketplace or advertising channel is lost?
Obsolete stock, platform dependency, rising advertising costs and non-transferable accounts can remove much of the apparent value.
How will open orders, payments and support continue during the access change?
Plan stock counts, open orders, returns, payment providers, sales accounts, campaigns, support queues and administrator rights for the exact transfer date.