Niche B2B shop with recurring customers and a lean supplier setup.
Small domain portfolio with Swiss finance-related terms and expandable content pages.
Thematic domains and lead structure for regional real-estate inquiries.
A useful first comparison of an SEO agency should connect the asking price with operating evidence, contractual rights and a workable transfer. Clients can leave with the strategist, platform access may be client-owned and undisclosed risky tactics can create reputational and contractual liabilities.
Examine monthly retainers, contract length, churn, gross margin, delivery hours and client concentration. Test whether rankings and reported results depend on short-lived tactics or unpaid founder work.
Audit client mandates, analytics and search-console access, content and link rights, reporting history, subcontractors and any practices that could expose customers to penalties.
Map every property, credential, content plan, reporting date and client contact, with transparent disclosure of methods and open commitments.
Keep the search broad enough to find adjacent opportunities, then compare the same evidence across each listing. Continue with Web agency or Marketing agency, or return to all companies for sale.
Examine monthly retainers, contract length, churn, gross margin, delivery hours and client concentration. Test whether rankings and reported results depend on short-lived tactics or unpaid founder work.
Audit client mandates, analytics and search-console access, content and link rights, reporting history, subcontractors and any practices that could expose customers to penalties.
Clients can leave with the strategist, platform access may be client-owned and undisclosed risky tactics can create reputational and contractual liabilities.
Map every property, credential, content plan, reporting date and client contact, with transparent disclosure of methods and open commitments.
