Single listing
For one business with a selectable duration.
CHF99per listing
1 month
Excl. VAT.
- Publish 1 listing
- Anonymous or visible contact details
- Save as draft possible
Register free
No payment before publication.
Sell an online shop
Sell an online shop: prepare a clear listing on company.ch with location, guide price, revenue and handover. Choose open, discreet or anonymous visibility while private seller data stays protected.
Subscription
For regular sellers with several listings.
CHF99per month
3 active listings
Billed yearly. Excl. VAT.
- 3 active listings at the same time
- Anonymous or visible contact details
- Change package before publication
Register free
No payment before publication.
Sell an online shop: contribution margin after advertising and fulfilment, repeat purchases, stock, supplier stability, platform ownership and traffic quality
To sell an online shop, make contribution margin after advertising and fulfilment, repeat purchases, stock, supplier stability, platform ownership and traffic quality verifiable and show what a buyer can continue after completion. The offer should connect commercial performance with the contracts, people, assets and permissions that produce it.
Show the transferable value of an online shop
Explain contribution margin after advertising and fulfilment, repeat purchases, stock, supplier stability, platform ownership and traffic quality, the owner's current duties and the exact transaction perimeter. Historic results, current pipeline and forecasts should be separated so buyers can test what is recurring rather than relying on a headline turnover figure.
Prepare industry-specific records and evidence
Prepare store analytics and sales, contribution by channel and product, cohorts and returns, ad accounts, stock ageing, suppliers, fulfilment, payment systems, domains and technology. Mark ownership, term, notice, transfer restrictions and any consent required; financial data and operating records should cover comparable periods.
Qualify buyers for the operating requirements
E-commerce operators and product businesses may fit when they can finance inventory and maintain acquisition, fulfilment and customer support. Screen for the capabilities that protect continuity as well as available capital, and explain which skills can be transferred during an agreed induction. Do not publish customer personal and payment data, credentials, ad audiences, supplier prices and unpublished products. Use anonymised segments, ranges and aggregate performance to support initial evaluation, then open identifying information only for a justified review step.
Transfer work, relationships and access safely
Transfer domain, store, advertising, analytics, marketplaces, suppliers, stock, fulfilment, payment and support with access rotated securely. Build a handover list for open work, responsible people, access, deadlines and introductions before the seller's availability reduces.
Related seller guidance for an online shop
Compare the broader category or return to the main seller page: sell a company and Retail & e-commerce.
Questions to resolve before selling an online shop
Which contribution margins remain after advertising, returns, payment and fulfilment costs?
Show several comparable periods and evidence for contribution margin after advertising and fulfilment, repeat purchases, stock, supplier stability, platform ownership and traffic quality. Reconcile financial claims with store analytics and sales, contribution by channel and product, cohorts and returns, ad accounts, stock ageing, suppliers, fulfilment, payment systems, domains and technology and distinguish transferable performance from work or relationships that depend on the seller.
What domain, platform, supplier, stock and customer-data records should I assemble?
A focused file should include store analytics and sales, contribution by channel and product, cohorts and returns, ad accounts, stock ageing, suppliers, fulfilment, payment systems, domains and technology. Explain gaps and exceptions before they affect valuation, warranties or the timetable.
How should I disclose paid-traffic dependence, obsolete stock and non-transferable accounts?
Identify which parts of contribution margin after advertising and fulfilment, repeat purchases, stock, supplier stability, platform ownership and traffic quality depend on the seller, individual employees, major customers, suppliers, premises or permissions. Quantify concentrations and explain which safeguards or transition steps can make the operation less dependent on them.
How can open orders, returns, payments and administrator access move without disruption?
Transfer domain, store, advertising, analytics, marketplaces, suppliers, stock, fulfilment, payment and support with access rotated securely. Test the transfer on real open work and record who owns every remaining exception after completion.