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Sell a hotel
Sell a hotel: prepare a clear listing on company.ch with location, guide price, revenue and handover. Choose open, discreet or anonymous visibility while private seller data stays protected.
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Sell a hotel: occupancy, average daily rate, channel mix, seasonality, property or lease, staffing, maintenance and forward bookings
To sell a hotel, make occupancy, average daily rate, channel mix, seasonality, property or lease, staffing, maintenance and forward bookings verifiable and show what a buyer can continue after completion. The offer should connect commercial performance with the contracts, people, assets and permissions that produce it.
Show the transferable value of a hotel
Explain occupancy, average daily rate, channel mix, seasonality, property or lease, staffing, maintenance and forward bookings, the owner's current duties and the exact transaction perimeter. Historic results, current pipeline and forecasts should be separated so buyers can test what is recurring rather than relying on a headline turnover figure.
Prepare industry-specific records and evidence
Prepare monthly occupancy, rate and room revenue, channel commissions, booking pace, deposits, payroll, lease or property documents, capex, permits and guest-service systems. Mark ownership, term, notice, transfer restrictions and any consent required; financial data and operating records should cover comparable periods.
Qualify buyers for the operating requirements
Hotel operators, investors with management capability and experienced successors may fit when property and operating economics are assessed together. Screen for the capabilities that protect continuity as well as available capital, and explain which skills can be transferred during an agreed induction. Do not publish guest identities, reservation details, payment data, security systems, employee files and confidential group terms. Use anonymised segments, ranges and aggregate performance to support initial evaluation, then open identifying information only for a justified review step.
Transfer work, relationships and access safely
Transfer forward bookings, group contracts, deposits, channel accounts, staff rosters, maintenance, keys and guest communication. Build a handover list for open work, responsible people, access, deadlines and introductions before the seller's availability reduces.
Related seller guidance for a hotel
Compare the broader category or return to the main seller page: sell a company and Hospitality & tourism.
Questions to resolve before selling a hotel
Which occupancy, room-rate and channel-margin figures should I use to market my hotel?
Show several comparable periods and evidence for occupancy, average daily rate, channel mix, seasonality, property or lease, staffing, maintenance and forward bookings. Reconcile financial claims with monthly occupancy, rate and room revenue, channel commissions, booking pace, deposits, payroll, lease or property documents, capex, permits and guest-service systems and distinguish transferable performance from work or relationships that depend on the seller.
What property or lease, booking, licence, maintenance and staffing records are required?
A focused file should include monthly occupancy, rate and room revenue, channel commissions, booking pace, deposits, payroll, lease or property documents, capex, permits and guest-service systems. Explain gaps and exceptions before they affect valuation, warranties or the timetable.
How should I explain seasonality, deferred maintenance and dependence on my host role?
Identify which parts of occupancy, average daily rate, channel mix, seasonality, property or lease, staffing, maintenance and forward bookings depend on the seller, individual employees, major customers, suppliers, premises or permissions. Quantify concentrations and explain which safeguards or transition steps can make the operation less dependent on them.
How can reservations, deposits, channel accounts and guest communication pass at completion?
Transfer forward bookings, group contracts, deposits, channel accounts, staff rosters, maintenance, keys and guest communication. Test the transfer on real open work and record who owns every remaining exception after completion.