Sell newsletters

Sell newsletters: create a listing on company.ch with guide price, scope, rights, condition and handover. Private seller data stays protected while inquiries arrive.

Single listing

For one business with a selectable duration.

CHF99per listing

1 month

All amounts exclude VAT.

  • Publish 1 listing
  • Anonymous or visible contact details
  • Save as draft possible
Register free

No payment before publication.

Subscription

For regular sellers with several listings.

CHF99per month

3 active listings

Billed yearly. All amounts exclude VAT.

  • 3 active listings at the same time
  • Anonymous or visible contact details
  • Change package before publication
Register free

No payment before publication.

Sell newsletters: make subscribers, consent and performance clear

Selling a newsletter means more than offering a list of email addresses. Buyers want to understand topic, audience, consent, activity, sending history, metrics and possible handover. A strong listing shows why the newsletter is relevant and which use cases are realistic.

Describe topic and target audience

The listing should explain topic, niche, language, region, B2B or B2C context, subscriber count, growth, signup sources, segmentation and previous content. Buyers need to see whether the audience fits their offer and whether the newsletter has been actively maintained.

Disclose consent and data quality

Trust is central for newsletters. Sellers should describe how signups were collected, whether double opt-in or other evidence exists, how current the data is, which unsubscribes or bounces exist and which usage limits apply.

Show performance and monetization

Open rate, click rate, sending frequency, recent campaigns, related revenue, sponsorships, affiliate income, products, leads, costs and email tool help put value into context. Figures should only be stated when they can be documented.

Separate newsletter, customer base and leads

When long-term customer relationships are central, Sell customer base may be more precise. If the offer concerns concrete sales opportunities or qualified inquiries, Sell leads often describes the asset better.

Frequently asked questions about selling newsletters

What does selling a newsletter mean?

It means offering a communication asset with subscribers, topic, sending history, consent, metrics and defined handover terms.

Which details belong in the listing?

Subscriber count, topic, audience, language, signup source, consent, activity, open rate, clicks, revenue, email tool and handover are important.

Is consent important?

Yes. Buyers need to understand how subscriptions were collected and which uses are permitted after handover.

Which performance metrics matter?

Open rate, click rate, unsubscribes, bounces, sending frequency, recent campaigns and related revenue help assess quality.

Does a newsletter need revenue?

No. A newsletter can also be valuable because of its target group, reach or niche. Existing revenue should simply be shown clearly.

What belongs to the handover?

It may include access to the email tool, templates, segments, statistics, content, documentation and permitted usage rules.

When is a customer base more suitable?

A customer base is more suitable when value mainly lies in existing customer relationships rather than regular newsletter sending.

Does company.ch verify consent?

No. company.ch helps sellers publish the listing and receive inquiries, but it does not replace legal, technical or commercial review.