Sell brands

Sell brands: create a listing on company.ch with guide price, scope, rights, condition and handover. Private seller data stays protected while inquiries arrive.

Single listing

For one business with a selectable duration.

CHF99per listing

1 month

All amounts exclude VAT.

  • Publish 1 listing
  • Anonymous or visible contact details
  • Save as draft possible
Register free

No payment before publication.

Subscription

For regular sellers with several listings.

CHF99per month

3 active listings

Billed yearly. All amounts exclude VAT.

  • 3 active listings at the same time
  • Anonymous or visible contact details
  • Change package before publication
Register free

No payment before publication.

Sell brands: make protection, use and value understandable

Selling a brand requires more than an attractive name. Buyers want to understand existing rights, protection status, real use, awareness and connected assets. A clear listing helps sellers present brand value without overstating the scope.

Present trademark rights and protection

The listing should state whether it is a word mark, figurative mark or combined mark, in which countries or classes it is protected, who owns the rights and how long protection runs. Official registrations, renewals, oppositions or known disputes should be mentioned carefully.

Explain use, awareness and evidence

A brand is easier to assess when commercial use, target groups, related revenue, traffic, search interest, social media, marketing assets, customers or campaign history are described. Sellers should separate available evidence from future potential.

Clarify transfer and included assets

Buyers need to know what is transferred with the brand: files, logo, brand guidelines, domains, accounts, existing licenses, contracts, restrictions, materials or documentation. Exclusions and required consents should remain transparent.

Separate brand, product rights and domain

If the value mainly concerns exploiting a product, Sell product rights may be more precise. If the web address is the central asset, Sell domain often describes the content better.

Frequently asked questions about selling brands

What does selling a brand mean?

It means offering trademark rights or a brand asset with name, protection, use, connected elements and transfer terms.

Which details belong in the listing?

Name, mark type, classes, territory, owner, protection, use, awareness, related revenue, included assets and transfer are important.

Does a brand need to be registered?

A registered mark is usually easier to assess. If it is not registered, the listing should explain what is actually being transferred.

Why do trademark classes matter?

Classes show which goods or services are protected and help buyers understand where the brand may be used.

Which evidence of value helps?

Real use, related revenue, traffic, searches, customers, social media, campaigns and brand history can be useful.

Can a domain be included in the sale?

Yes. Domains, social accounts, design files or materials can be included if the seller owns them and states this clearly.

How is this different from product rights?

A brand identifies commercial origin. Product rights usually concern economic exploitation of a product or solution.

Does company.ch verify trademark rights?

No. company.ch helps sellers publish the listing and receive inquiries, but it does not replace legal or commercial review.