What does buying a customer base mean?
It means taking over data, relationships or access to existing customers without necessarily buying the seller's entire company.
Is a customer base more than a contact list?
Yes. Value depends on relationship, freshness of data, commercial history, context and permitted use.
Which details are important?
Segment, contact count, data quality, last contact, past revenue, buying behaviour, consent and restrictions are important.
Why does consent matter?
It shows whether and how contacts may be used after takeover, especially for communication, acquisition or commercial follow-up.
When is a customer base attractive?
It is attractive when the target audience fits, data is current, the relationship is real and the buyer can use the base lawfully.
What is the difference from customer contracts?
A customer base mainly describes relationship data. Customer contracts include ongoing obligations or services.
Can a base without revenue history be useful?
Yes, but value is harder to estimate and depends more on contact quality, target fit and activation potential.
Does company.ch verify legal compliance?
No. company.ch helps buyers find offers and make contact, but it does not replace legal, technical or financial review.