What does buying a brand mean?
It means taking over rights connected to a name, logo or distinctive sign, often with registration, documents, design and related assets.
Which details are important?
Registration, classes, countries, owner, protection period, proof of use, domains, designs, reputation and possible conflicts are important.
Is a registered brand always usable?
Not always. Use depends on classes, territories, possible conflicts, contract restrictions and third-party rights.
Why do trademark classes matter?
They show for which products or services the brand is protected. An unsuitable class can strongly limit use.
Are domains part of the brand?
Not automatically. Domains, social accounts or design files must be listed and transferred separately if included in the offer.
How can brand awareness be assessed?
Traffic, sales, mentions, customers, search demand, social media and proof of use help estimate real awareness.
What should handover include?
Trademark assignment, documents, access, files, domains, connected accounts, contracts and protection periods should be clarified.
Does company.ch verify trademark rights?
No. company.ch helps buyers find offers and make contact, but it does not replace legal, tax or financial review.