What does buying a website mean?
It means taking over an existing site, often with domain, content, traffic, SEO history, technology, access and usage rights.
Which metrics should buyers review?
Traffic, sources, rankings, keywords, page quality, revenue, leads, backlinks, technical setup, maintenance and rights are important.
Why does traffic quality matter?
Many visitors have little value if they do not match the audience. Relevance, stable sources and search intent are more important.
Which rights need clarification?
Text, images, videos, design, domain, data, code, plugins, licences and possible trademark rights should be clearly transferable.
What belongs to technical handover?
Domain, hosting, CMS, admin access, databases, Analytics, Search Console, files, backups, plugins and documentation should be clarified.
Can a website generate revenue?
Yes. Advertising, affiliate, leads, sponsorships, digital products, inquiries or e-commerce connections are possible, with understandable proof.
How is this different from a domain?
A domain is mainly the address. A website also includes content, technology, traffic, rankings, data and often a business model.
Does company.ch verify websites?
No. company.ch helps buyers search and make contact, but it does not replace technical, legal or commercial review.